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The shortlisted applicants of the JNA Awards are referred to as Honourees. The chosen leading company or individual of a category among the “Honourees” is referred to as Recipient.
About Prida Tiasuwan, PRANDA Group: Mr. Prida is a man of vision, who would dream big and aim high. He cares not only about his business, but the well being and advancement of the entire jewellery sector. Under Mr. Prida’s leadership, PRANDA was transformed from a modest jewellery design company to a pioneer in mass production of fine jewellery with top quality craftsmanship. This feat has not only changed and raised the standard of the Thai jewellery industry, it also made an impact across the whole jewellery sector. Now, PRANDA is not only a leader in Thailand, it is also one of the world’s leading fine jewellery manufacturers and exporters. With manufacturing facilities in Thailand, Vietnam and Indonesia, PRANDA produces more than 4 million pieces of jewellery every year. These beautifully crafted pieces are then supplied to wholesalers and retailers around the world.
About Jewelmer (KARAMAR CORPORATION): Established in 1979, Philippines-based Jewelmer International Corporation virtually created the golden South Sea pearl category and has become of one of the top three pearl producers in the world in value terms. They take pride as an environmentally-sustainable company by growing their pearls via ecologically friendly practices in its farms in Palawan. It has also grown its staff from only 150 in the 1980s to over 1,000 skilled individuals, some of whom are second-generation employees. Jewelmer over the years expanded into a fully integrated enterprise that embraces the entire supply chain, from pearl production and jewellery design and production to a dynamic wholesale and retail operation that positions Jewelmer Joaillerie as a luxury brand.
About Luk Fook Holdings (International) Limited: Luk Fook Holdings (International) Limited was listed on the Stock Exchange of Hong Kong in May 1997. The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a total of over 1,720 shops in Hong Kong, Macau, Mainland China, Singapore, Malaysia, Cambodia, Philippines, the United States, Canada and Australia. The Group will continue to identify new business opportunities in the international market in response to its corporate vision, “Brand of Hong Kong, Sparkling the World”.
What the judges say: The judging panel is impressed to see how Luk Fook has successfully built its retailing and franchising network under the brand name “3D-GOLD” by entering into joint ventures in Greater China and other countries, as well as online platforms. What remains impressive about Lukfook is how cohesive its branding is despite the breadth of its portfolio. In the “Love is Beauty” campaign, the group strengthens customers’ emotional attachment to the brand through carefully crafted and highly targeted marketing campaigns.
About Phu Nhuan Jewelry Joint Stock Company: Any company that has already achieved market dominance can easily fall into the trap of complacency, but not Phu Nhuan Jewelry (PNJ) Joint Stock Company, which is practically present all over Vietnam, covering 40 out of 63 provinces. The jewellery manufacturer is working even harder to become the leading processor and retailer of gemstones in Asia, and maintains its top position in the medium and high-end categories of jewellery in Vietnam. PNJ knows that the market is getting younger, which is why it has been consistent and aggressive in adopting innovative retail strategies that will attract the NextGen consumer. A key part of this strategic retail plan is the investment on the e-commerce aspect of the business.
About Shenzhen Darry Jewelry Co Ltd: With more than 1,700 employees playing cupid for this young but robust jewellery brand, it is no wonder that Darry Ring has grown to become the leading choice for men who have set their sight on forever. Good designs and brilliant diamonds combining with well-planned marketing campaigns successfully boost sales. Online reservations of promotional products increased by an impressive 690 percent during the promotional period, bringing a 73 percent increase in sales. Official website also increased by 62.09 percent in 2017 over the previous year. A total of 79 stores were also set up in 2017, up 244 percent year on year. Total direct-sale stores have also grown to 174, while total employees in 2017 doubled, with an employee’s satisfaction rate reached 97 percent.
About Shenzhen Perfect Love Diamond Co Ltd: Shenzhen Perfect Love Diamond Co Ltd launched a new business model ALLOVE in May 2016 that capitalises on creative diamond-cutting techniques. This breakthrough technology enhances 4Cs of every diamond has resulted to the partnerships with 28 brands from Malaysia & Singapore, and brands from more than 20 provinces in China. Products under ALLOVE are now available in 273 outlets.
About Shenzhen Sunfeel Jewelry Co Ltd: Shenzhen Sunfeel Jewelry Co Ltd takes pride in being the first to bring the innovative non-soldering technology into the Chinese gold jewellery category. As a brand, Sunfeel is also known for its diamond, coloured gemstone, jadeite and gold inlaid with jadeite retail business. A market leader, Sunfeel has around 2,500 employees powering its more than 1,600 stores, five direct-sales exhibition galleries and 18 service centres across China.
About Kiran Gems Private Limited: One of India’s major diamond manufacturers, Kiran Gems is a company that constantly evolves and allows itself to adjust to changes, resulting in robust performance figures. With a global customer base, Kiran Gems anchors its operations on its own five Ps – principle, passion, partnership, progress and performance. From its headquarters in Mumbai, it extends its presence to Dubai, with access to major markets including Hong Kong, China, Belgium, Australia and the US.
What the judges say: Kiran Gems has been on the fast track for many years. Last year, it has increased its reach by 14% to 41 countries, with a global presence in both manufacturing and consumer markets. Kiran has implemented innovative digital marketing and branding campaigns, alongside a focus on customer-centric pricing, new product offerings and new distribution models. In addition to a strong presence in India, UAE and Hong Kong, Kiran Gems is a leading supplier to retailers, major chains and independents in the USA. Kiran has been receiving top export performance awards for many years. In 2018, it receives another recognition as an Honouree at the JNA Awards for the eSupplier of the Year category.
About Zbird / Shanghai Wisdom Jewelry Trading Co Ltd: Since founded in 2002, Zbird has become a professional jewellery brand in China and is a pioneer of the O2O (Online to Offline) jewellery-selling commercial model. Its nation-wide experiencing centres provide one-on-one professional jewellery services to the customers. Zbird was the first brand to introduce wedding rings customising service in China. For over 16 years, Zbird keeps improving its products by creating high-quality diamond rings with excellent craftsmanship, it also strives to bring first-class diamond shopping experiences to the consumers.
About Zhuge-to-store, Fubillion: Fubillion positions itself as an internet integrated service provider for jewellery industry. Focusing on the gold jewellery industry, Fujia Group specialises in providing Supply Chain Finance, SaaS software service for retail & wholesale, B2B online trading platform and the corresponding risk control and settlement system services for the practitioners and companies in both the upstream and downstream of the industry. It aspires to raise the level of informatisation of the industry, improve the efficiency of the circulation of capital and goods.
About China Precious Gold Holdings Limited: Found in 1997, China Precious Gold Holdings Limited is on a mission to deliver products that “evoke a sense of joy in life” for its customers. An all-round jeweller, China Precious Gold oversees the journey of every piece of jewellery with eagle eyes – from the time it is designed, all the way down to production and sales. Through the years, China Precious Gold has strengthened its market presence by releasing full categories of gold collections. These products are distributed through various sales points in Hong Kong and mainland China, as well as reputable wholesalers and retailer both online and offline.
About Cody Opal Australia Pty Ltd: Established in Melbourne, Cody Opal Australia strives to be the top supplier of Australian Opal to the world’s gemstone and jewellery market. Armed with a “mine- to-market” business model, the company sources opal directly from mining fields in Australia, cuts and polishes the gems in its own workshops, and exports them for the enjoyment of customers from around the globe. Cody Opal Australia also runs two very unique retail stores in Sydney and Melbourne. They together combine an opal museum experience with the opportunity to purchase beautifully designed opal jewellery. For customers who prefer to go online, these fine jewels are easily available in the company’s e-commerce site.
About DRC TECHNO: Since its establishment in 2012, DRC TECHNO made a decision to bring effective and reliable gemmological services to each and every diamond merchant office by inventing a machine that can scan and detect lab-grown diamonds even when they are mixed in parcels of mined diamonds. Not too long after, DRC TECHNO unveiled the D-secure that was one of a handful of machines in the market that could distinguish between man-made and mined diamond instantly.
About IIDGR (UK) Ltd: The International Institute of Diamond Grading & Research was established in 2008 to provide premium grading service and proprietary equipment unique to diamond industry. It was found by no other than the De Beers Group of Companies, the organisation most closely associated with the mystique and science of diamonds. Armed with more than 300 employees, IIDGR develops new technologies primarily for testing a diamond’s authenticity in the shortest time.
What the judges say: IIDGR aims to and has succeeded in developing world-leading technologies to detect the presence of synthetic diamonds of all sizes, including the challenging melee sizes. Constant innovation at IIDGR UK based facility, tight control over production and the broad availability of support services have enabled the global diamond industry to develop and retain the confidence of consumers, retailers and the rest of the downstream jewellery chain. IIDGR’s services cover in-depth education and world-class grading that enhance and support the high-tech testing equipment – providing additional levels of confidence. With its research centre in Maidenhead and laboratories in London, Antwerp and Surat, the De Beers backed IIDGR effectively services the global industry.
About ISMOND Jewelry Technology Co Ltd: Barely four years after it first opened its door, ISMOND Jewelry Technology Co Ltd from China has already made a name for itself in the industry. It all started from little ripples of innovation that grew into great waves of change, the kind that brought ISMOND to the crest of success. Establish only in 2014, ISMOND is a jewellery design and retail company that is also involved in gem setting. It is known for home grown brands such as “Ibeloves” and “Aeffiel,” both of which have amassed a strong following in the market.
About PANDORA Production Co Ltd: Over the years, leading international jewellery brand PANDORA has successfully evolved into more than just a company offering charming handcrafted and contemporary pieces of jewellery. PANDORA counts business ethics as its driving force. Inspired by its stature in the jewellery industry as a reliable global brand, the company established its own Business Integrity Policy. For its own employees, the company regularly holds a Code of Ethics training where relevant topics such as human rights, working conditions, data privacy, information security and anti-bribery are tackled. In 2016, over 600,000 online Code of Ethics training sessions have been conducted company-wide.
What the judges say: PANDORA has created uniqueness for women in their own special way with revenue increased by 12% and gross profit grew by 11% in 2017. Pandora's vision of innovation is built on the culture of trust, and craftspeople and employees from all levels are encouraged to express their opinions or feedback in an open environment. These are key drivers for innovation, growth and competitiveness. Sustainable strategies are very important in this rapidly changing world and Pandora has mastered it in such a fantastic way by being innovative in product ideas, improving manufacturing process, and adopting new techniques in product development. The judging panel could see the results of these initiatives in their new products, particularly the crossover with Disney.
About Shenzhen HengFuYingJia Gold Co Ltd: Shenzhen HengFuYingJia Gold Co Ltd (HengFuYingJia) lives and breathes innovation since it started in 2015. Its leaders believe that innovation is a key element in developing the enterprise. The management encourage this kind of culture among 50 strong workforce, an innovation suggestion award is set up to further motivate the employees. Adopting the O2O model, the company conducts is service by employing a mobile phone APP or through its website. The brand the O2O model, the company conducts is service by employing a mo service to the customers. The service guarantees the recycled gold will increase in value and the customers can sell it at a higher price.
About Shenzhen Lingchengben Technology Corporation Limited: One year may be too short or too long a time, depending on one’s objectives. But for Shenzhen Lingchengben Technology Co Ltd, one year is just the right amount of time to become a force to reckon with in China’s booming jewellery industry. After all, how many businesses can claim to post a net income of up to US$1.5 million, just a year into its operation? As a nationwide agent for some of the country’s most reputable jewellery retailers, Shenzhen Lingchengben supplies technology that helps usher its clients into the future. Among its most noteworthy products are the Smart Management System and Marketing System for Jewellery Retailers, both of which are designed to support offline services, and ultimately improve the operations of the businesses it serves.
Shenzhen MOVER Jewellery Co Ltd: Since its establishment in 2013, Mover Culture has cooperated with owners of domestic and foreign IP copyrights in four fields. These are games, comics and animation, cartoon images and literature. Through its unique business model, Mover brings the gold standard on paying tribute to the characters and stories people love. And it spares no cost and effort in doing so. The company has successfully challenged the concepts of traditional jewellery by infusing playful design ideas that were once solely relegated to toys, clothing and other children commodities.
What the judges say: We like their creativity, originality and integration of hobby craft with jewellery. It takes a lot of imagination and persistency, which our industry should encourage and foster.
To define why they are “different” is an understatement. “Mover Culture” is the first global innovative enterprise dedicated to pan-entertainment and fashion-derived jewellery, they give fans something more lasting – more precious; simply put, the jewellery products it manufactures are inspired by existing characters, stories and concepts (whether in print, film or other media) that already have their respective following.
Mover Culture utilises existing IP to create jewellery that tells stories. In this time and age, there is no denying that jewellery is no longer only an accessory but an extension of the stories its owners’ value.
Chow Tai Fook Jewellery Group Ltd: Founded in 1929, the iconic brand “Chow Tai Fook” of the Group has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The legacy of the Group and its iconic brand is rooted in innovation, craftsmanship and heritage. Chow Tai Fook has spread its presence in more than 500 cities across Greater China, Singapore, Malaysia, Korea, Japan and the US. Decades have passed and generations have come and gone; still, Chow Tai Fook, with its current roster of 30,000 employees, continues to stand the test of time.
What the judges say: With Chow Tai Fook’s extensive retail network and buying power, it is hard to believe that they would invest USD 3.8 million in automated diamond polishing machineries in their Shunde facilities instead of outsourcing it to third parties. CTF is actually one of the very few in the industry, and the only Chinese jewellery company, that possesses three sightholders’ qualifications from De Beers, Rio Tinto Group and Alrosa; hence it is strategically important to keep the polishing and cutting of diamond in-house and in China.
Upon full installation, over 80% of diamonds can be polished by automation. This is a way to combat rising labour cost and diminishing interest of young people entering the polishing and cutting sector.
The overall operational efficiency, productivity and better-quality control would enable CTF to response quickly to evolving market dynamics and customer demand, and further solidify their leading position.
About KGK Diamonds (HK) Limited: KGK Group, a multinational corporation founded in 1905 involving in the mining, sourcing, manufacturing and distribution of coloured gemstones, diamonds and jewellery, has mastered the art of balancing its business. One of the main reasons behind KGK’s success is its implementation of guidelines that promote good business ethics and best practices. The group makes it a point to work with responsible parties, making it the preferred buyer of three of the world’s leading diamond miners – De Beers, Alrosa and Rio Tinto. KGK is Best Practice Principles-compliant and Responsible Jewellery Council-certified. The company also places importance on data privacy with most of the computer data for inventory and logistics maintained through software that was developed in-house by its IT teams in China and India. All information exchanges are monitored carefully at regular intervals.
About Kuwayama Corporation: Kuwayama has been leading the jewellery industry since its foundation and now maintains the top market share in jewellery manufacturing in Japan. Kuwayama is a general jewellery manufacturer engaging in a wide spectrum of business operations, ranging from manufacturing of products including jewellery chains, CNC rings, cast productsand specially-designed chains, to supply of jewellery materials such as pearls and diamonds. In addition to Kuwayama's original products, Kuwayama also manufactures ODM/OEM products for a number of jewellery brands both domestic and overseas, by utilizing its unique technologies and global production system. Through its fully integrated business operations from planning & design, manufacturing, to marketing & sales, Kuwayama always pursues "Kuwayama quality" to provide solid values that meet customers' expectations.
What the judges say: From merely producing gold and platinum chains in its early stage, Kuwayama has now expanded to cover fashion jewellery and fine jewellery. The company considers quality first in their products, and maintains the highest standard in corporate practices, customer engagement, and all other aspects of the business. Their techniques are a combination of extensive research and development, paired with the most advanced high-precision machinery.
About MKS Jewelry International Co Ltd: One of Thailand’s oldest coloured gemstone jewellery manufacturers, MKS Jewelry International Co Ltd is a 150 years old company with a total strength of 500 highly skilled employees with global offices in Dubai, Germany and India. It is known for its mastery of the invisible setting technique and signature collections that have raised the bar for fine jewellery production in Thailand and across the region. Today, the brand is enjoying prime retail space in large and independent stores in the US, Japan, China, Russia and more recently, India.
About Shenzhen Kingli Jewellery Co Ltd: Established in 1999, Shenzhen Kingli Jewellery Co Ltd manufactures, processes, cuts and polishes coloured gemstones, diamonds and jadeite, and sets them on precious metals like 18-karat gold and platinum. To add to the variety of its exquisite product offerings, the company, which employs a little over 800 people, also imports pearls and manufactures synthetic and lab-grown gemstones. The company is both a wholesaler and original design manufacturer (ODM) for other firms, in turn, are engaged primarily in the sale of high-end retail brands based mostly in Hong Kong and China. The company is also engaged in the wholesale business in mainland China and India.
About Crossfor Co Ltd: With almost two decades in the jewellery industry, Crossfor Co Ltd continues to dazzle with its innovative products and whimsical designs. The company’s vision, while somewhat romantic, is crystal clear. It aims to create products inspired by dream; satisfy manufacturers, purchasers and users; and sincerely and transparently disclose information to its partners, employees and customers. With only 90 employees under its ring, Crossfor manages to soar to the heights of success. Crossfor’s income also significantly rose from US$31.1 million in 2015 to US$39.7 million in 2017.
About J.ESTINA: Established in 1988 in South Korea, J.ESTINA is a purveyor of elegance, class, and style. Whether through its well-appointed department store spaces or its burgeoning online store, the company continuously solidifies its reputation as a leading retailer of diamond and precious metal jewellery. The brand closed 2017 with an impressive sales figure close to US127.31 million and successfully attracted 85,000 new members in the digital sphere as of 2017. J.ESTINA draws much of its aesthetics from its muse, Queen Giovanna di Savoia, as well as another symbol of elegance and feminine beauty- the tiara.
About Poh Kong Jewellers: Founded in 1976 and listed on Bursa Malaysia Securities Berhad since 2004, Poh Kong is the largest jewellery retail chain in Malaysia reaching its 100th outlet mark in 2011. Poh Kong offers a wide range of gold ornaments, diamonds and gems jewellery with an array of in-house brands.
What the judges say: What makes a 42-year old established jewellery chain stay relevant is to continue to innovate, listen to their customers and to embrace in new technology. This integrated one-stop jeweller with 94 outlets in Malaysia with annual revenues of nearly US$224.75 million grew by 13% in 2017, despite the challenging economic environment. It is an undeniable market leader in Malaysia’s jewellery industry.
Their online supply chain management system with big data collected during the business process helps to streamline their ordering and replenishment process, and ultimately improve its inventory management system. It also enables the company to be more responsive to changes in customer demands. Together with all the data mining tools in place, they are able to eliminate outdated designs as quickly as possible, and at the same time, discover new trends in a timely manner and other innovative initiatives. Keep walking!
About Shenzhen MingFeng Jewellery Co Ltd: Shenzhen MingFeng Jewellery Co Ltd, one of the Shenzhen China Precious Gold Group Ltd’s wholly owned subsidiaries, sets the gold standard with its expertise, quality of services and mission to bring joy to its customers. As an all-round jeweller, Shenzhen MingFeng oversees the birth of a piece, from its sale and after-sales service. At the same time, it also specialises in the strategic planning of gold and karat-gold products, as well as the production of the bespoke jewellery pieces for other brands.
What the judges say: Sunfeel's pioneering new designs using their award-winning patented solderless gold technology drives the company to become a leader in gold jewellery in China. In addition, Sunfeel won an advertising award for building its brand successfully with strong customer and sales impact in 2017. This is proven by its significant business growth in terms of both sales and franchise network. The judging panel was very impressed to see its passion, innovation and contribution to the jewellery industry, particularly in Greater China.
About H.K. Jewels Private Limited: Hari Krishna Exports Pvt Ltd became one of the most trusted suppliers of polished diamonds in India for many reasons. Since its founding in 1992, the company has been offering a fixed- and fair-price policy for all its customers – the first diamond manufacturer in India to do so, according to the company. Hari Krishna has more than 6,000 employees, with US$875 million in revenue in 2015.
About KGK Diajewels Private Limited: KGK Group, a multinational corporation founded in 1905 involving in the mining, sourcing, manufacturing and distribution of coloured gemstones, diamonds and jewellery, has mastered the art of balancing its business. One of the main reasons behind KGK’s success is its implementation of guidelines that promote good business ethics and best practices. The group makes it a point to work with responsible parties, making it the preferred buyer of three of the world’s leading diamond miners – De Beers, Alrosa and Rio Tinto. KGK is Best Practice Principles-compliant and Responsible Jewellery Council-certified. The company also places importance on data privacy with most of the computer data for inventory and logistics maintained through software that was developed in-house by its IT teams in China and India. All information exchanges are monitored carefully at regular intervals.
What the judges say: KGK Diajewels touches most aspects of the diamond and the coloured stone business, including mining of coloured stones and cutting and polishing of diamonds and coloured stones. Downstream from cutting, KGK Diajewels operates globally in jewellery manufacturing, wholesaling and retailing. KGK Diajewels combines its expertise and experience with a passion for its origins in India. This includes exclusive collections with Forevermark, Rio Tinto and also collaboration with leading Indian retailers. KGK has a long-standing reputation for re-investing into its communities and focusing on the environment. This is coupled with technical innovations in cutting and polishing, as well as in digital marketing and customer service. These underline its multi-stranded operations and help support strong profit growth.
About RMC GEMS INDIA LIMITED: RMC Gems India Ltd operates from Jaipur, India and the company has been in the industry since 2001, powered by more than 600 well-trained professionals. RMC manufactures coloured gemstones in its state of-the-art facilities in Jaipur. All finished gemstones are regularly shipped from this manufacturing unit for export to various destinations around the world, including the US, Japan, Hong Kong and Thailand. The gemstone expert is well-known for its wide array of facetted and fine selections of goods. Coloured gemstones like blue topaz, tourmaline (Paraiba, indigolite and rubellite), tanzanite, aquamarine, morganite, amethyst and citrine, among others, are offered at competitive prices.
About PT Central Mega Kencana: PT Central Mega Kencana (CMK) is the biggest end-to-end jewellery player in the world’s largest archipelago. Established in 1966, CMK is now available in 52 chain stores in premium shopping malls and serves 300,000 customers through its CMK Loyalty Program. It is one of the few Indonesia’s few retail companies that exhibit double-digit growth in sales (over US$117 million) As a multi-brand modern jewellery retailer, CMK offers a wide range of products that cater to a wide array of market segment. The company reaches out to different audiences with its brand differentiation strategy. Its three target segments are top of society (Mondial), luxury (Frank & Co, Miss Mondial) and mass market (The Palace).
What the judges say: Central Mega Kencana (CMK) is a successful multi-brand retail chain, firmly established in Indonesia – an up-and-coming nation in Southeast Asia. It has recorded an impressive double-digit growth in sales last year, 28 percent in 2017, and grown by 22 percent in the first quarter of 2018. We would like to call on our fellow colleagues from our supply chain community to look south, there are a lot of untapped business opportunities waiting. The formula for success, as told by their COO- Petronella Rantedatu Rukka, is to relentlessly provide high-quality jewellery, excellent service, fair price and a lifetime guarantee to their customers. Congratulations!
About HIERSUN: Founded in 1999, HIERSUN focuses on the design, production and sales of diamond, platinum, gold and other high-quality jewellery products. Its “I Do” brand continues to post positive results and is now present in the core business district of each target city. More importantly, it has given consumers a more convenient and intuitive shopping experience. By the end of 2016, HIERSUN’s customer base grew by 25 percent. Evident of its well-researched and studied “I Do” name, it has also become the brand of choice of consumers for occasions centred on love, marriage or anniversaries.
What the judges say: HIERSUN has a long-running reputation as an upmarket Chinese retail jeweller, with a focus on innovative design, signature collections and effective marketing campaigns that make use of appropriate celebrities. As one of the industry’s best-known bridal brands, Hiersun’s ‘I Do’ retail stores have effectively delivered to its emotional and appropriate name ‘I Do’ with an expanding range of bridal collections. The Hiersun jewellery brand is widely known in China for its signature collections, bringing new designs to both Chinese bridal and jewellery consumers. Today, following the intense period of upgrading of "I Do" and the launch of 10 new collections, including non-diamond lines, consumers are able to enjoy a greater variety of choice in high-quality jewellery.
About Mokingran Gold Jewelry Group Co Ltd: This Tianjin-based Chinese company focuses on manufacturing, designing, and retailing gold and silver jewellery. More importantly, the company, along with its 1,577 employees, aims to provide value-added products and services for its customers. A retail giant with more than 2,000 outlets worldwide, there is no denying that Mokingran - an esteemed jewellery chain store, wholesale and distribution channel, jewellery manufacturer and designer rolled into one – is a well-established brand.
About Shenzhen Ideal Jewellery Co Ltd: This jewellery franchise aims to create, bequeath, spread and share jewellery, by maintaining a strong position in the high-end market. Its forte: Diamond jewellery, which accounts for more than 40 percent of its business transactions. A wholesaler, Shenzhen Ideal Jewellery also provides dealers with special services that include product packaging, promotion, series product customisation, marketing activity planning and implementation, shop training and other offerings. As for the consumers, Shenzhen Ideal Jewellery takes pride in providing excellent after-sales services, which range from addressing inquiries on goods, product exchange and maintenance to jewellery customisation, among other things.
What the judges say: Jewelmer is no stranger to the JNA Awards being a Recipient and Honouree in many categories in the past years. A key attribute and focus of the Jewelmer management has been their abiding interest in sustainability from their very foundation. As good an example of sustainable luxury as you will find, Jewelmer’s dedication to furthering this focus and sharing the details of their actions and commitments puts them into a select group. Whether it be solar energy, water recycling, waste segregation or ensuring that their suppliers work to the same exacting standards, Jewelmer aims to be a catalyst for change in the industry. The company’s philosophy extends to community projects to enable the local communities to develop sustainable livelihoods much different from earlier environmentally negative work practices.
About XU Xiao, Zbird / Shanghai Wisdom Jewelry Trading Co Ltd: Co-founder of Zbird, Xu Xiao established the O2O business model with her brother Xu Lei in China in 2002, and laid the foundation of Zbird’s brand culture. Xu Xiao had profound insights in brand building. In the past 16 years, she succeeded in operating Zbird as a professional online jewellery brand in China, and is devoted to strengthening the brand philosophy: excellent products, excellent experience, excellent service, which aims at bringing exclusive brand value to the customers as well as putting Zbird on the map as one of the top jewellery brands worldwide.
What the judges say: Xu Xiao of Zbird is a true pioneer in the development of digital marketing – lining up the new opportunities presented by the coming of the digital age with a new consumer opportunity from evolving consumer behaviour. It took courage and focus to move to a totally new platform both to attract consumers, but additionally to deliver precious jewellery via a different retail environment. The brave decision took off, and whilst there have been many followers, Xu Xiao and her team have continuously found innovative ways to differentiate and service their customer base by adding new and welcome services. The result has been a successfully growing company with some of the highest customer satisfaction rates in the business. Xu Xiao is a real quality gem!
About YANG Lian Guang, Beijing Ying Yan Network Technology Co Ltd:: Yan Lian Guang founded the internet-based gold trading firm Beijing Ying Yan Network Technology Co Ltd in 2014 with the aim to “an Lian Guang founded the internet-based gold trading firm Beijing Ying Yan Network Technology Co Ltd in 2014 with the aim to nveared. Armed with the perspective of an investment banker, Yang focused on the risk control of investment products when he first developed his company. After spending two years in the jewellery industry to learn all that he needed to know, Yang finally turned the “Internet + Gold” model into reality. He also spearheaded on an effort to form an internet gold self-discipline alliance to jointly discuss the future development of gold, along with mutual supervision and common development of the emerging industry.
About Zulu GHEVRIYA, Prism Group: Prism Group was formally established in 1997 as a manufacturer, exporter and wholesaler of enhanced fancy color diamond. Today, it is one of the leading design and manufacturing houses of fine jewellery around the world. It caters top jewellery brands and high-end individual retail stores in the United States, Europe, Middle East and Asia. It has a state-of-the-art factory and in-house research and development team in Mainland China & India.
What the judges say: A game changer in the jewellery business and a lover of luxury, Zulu Ghevriya’s mind is as multi-facetted as a prism of colours – a fitting trait for the man who leads Hong Kong’s Prism Group to the fore.
In just 20 years, the Prism Group has grown from being a manufacturer that delves in the cutting, processing and polishing of loose diamonds, to a retail and design powerhouse that has made waves in the fashion scene. It currently enjoys a major presence in key global cities, such as Mumbai, Bangkok, Dubai and New York. It is also regarded as a reputable retail brand by a top TV network in the US and a trailblazer in Asia and Europe’s jewellery sector.
With such an expansive network and impressive business portfolio to his name, it is almost hard to imagine that the managing director of this burgeoning empire has not even hit 40. What Ghevriya lacks in age, he makes up for in experience and his imagination.
What started out as a supply and manufacturing business has now become the realisation of Ghevriya’s dreams of being a respected purveyor of luxury. On top of working with diamond miners Rio Tinto and De Beers, the Prism Group also recently launched a new retail brand called Vedantti – a brand that caters to new millennial and young adults.