Tips On Completing The Entry Form

On overall entry

• Consider carefully which category is the most relevant to your strengths
• Ensure you understand what the judges are looking for
• Be concise - remember the judges have to review all of the entries
• Answer all the questions clearly - with key points upfront
• Clarity is key - often entries lose marks because the information is not sufficient or lacking appropriate details

On business ethics questions

• Where asked, be clear on substantiating business ethics; enable more understanding
• Communicate brand responsibilities

On category-specific questions

• Be sure ideas are new and significant
• Ensure project is not hard to judge from information available
• Impressive sales increase are good, but need to easily understand why
• Show integration of programmes
• Show how improvements/development make a positive difference
• With young entrepreneurs, it is helpful to distinguish the different roles between the CEO and the young entrepreneur in contributing to the business success