Beyond all doubt, consumer confidence is the cornerstone of the jewellery industry. That is why the JNA Awards places great emphasis on the ethical approach to doing business as a key factor in evaluating every entrant. In this aspect, the Shanghai Diamond Exchange…as the only national legitimate platform, we are engaged in providing a fair, just and safe trading venue for hundreds of diamond dealers and jewellers.

When people see what others are doing (via the JNA Awards), they also get inspired. A designer gets inspired or a manufacturer gets inspired. Younger people would like to know what is happening with established players. So when they see a platform like this, they get inspiration.

JNA Awards is a prestigious and international awards in Asia. We expect that JNA Awards can help engage Guangdong, Hong Kong, Macau and the areas along One Belt One Road Initiative as well as international jewellery industries around the world.

JNA Awards has made a great contribution to propel development of the jewellery industry, such as encouraging innovation, and improving operational efficiency. It offers an excellent occasion for publicity and a great platform to exchange ideas for jewellery enterprises at home and abroad.

Today’s market is formed by consumers that are really conscious; not only to find out the product they want but also where the product comes from. In Jewellery industry, we have a lot of challenges as compared to other industries due to the lack of technology support. For example, Food industry have already provided the complete chain of custody, with proven provenance and supply chain where the products go through. Nevertheless, we are happy to step forward to fulfil the transparency that today the consumers are asking.

We are so grateful to receive this award. We spent more than 2 years to complete the project - T MARK. Being one of the leaders in the jewellery industry, we are ambitious to gain the awards of Innovation, which is always an uphill task. Therefore, we put great effort into reaching our target and aiming at breaking the traditional rules of diamond industry. The journey of each T Mark Diamond can be presented by 4T, an innovative concept over 4C. Each of our T Mark diamond is traceable, and a delightful shopping experience is promised.