I am very happy to receive this JNA Awards…Our philosophy is to produce the highest quality jewellery and deliver them around the world. The JNA Awards helps us promote our products to the world.

We have learnt from our experience in the past few years in the industry, in order to grow the industry or Kiran business, we need to find some new elements. And we found out that the e-Category is the new thing that can boost the Kiran growth in the future, so we can put our efforts to learn, and then focus ourselves and our category team for the eChannel.

Growing a company is not an easy job, it requires a lot of hard work. In my many years of business experience, I have learnt that there is no substitute to hard work and you should always be very keen to adapt to changes in this evolving world.

Pearl is the indicator of the world environment for us, and it is the only living gem on the earth so we wish that a lot more people would pay attention on how we can help and sustain this wonderful world. At last, what I always say is, all oceans are connected and we will make sure that people understand there is no boundary between seas.

I think anybody involved in the diamond and jewellery supply chain really need to be aware of their reputational risk among the consumers and the rest of the trade. Testing all of their loose and set diamond jewellery is absolutely paramount today to protect the name above their doors and reputation with their supply chain partners.

This is our third time to win the JNA Awards since we first joined. Being awarded by the JNA Awards proves our influence and recognition in the industry. Being innovative and motivated with the aim to improve the brand image and product quality are our keys to success.” Nancy Guo, the Product Research and Development Center General Manager of Hiersun, was grateful about JNA Awards has always motivated them to strive for their best.